06.09.2021
Star Media launches its own streaming service LAVA in collaboration with OTTera

Star Media launches its own streaming service LAVA in collaboration with OTTera.

Star Media has entered into a partnership agreement with the American leader in the development and adaptation of the cutting-edge technologies — OTTera. The partnership envisages an extension of opportunities to view Star Media content for the global audience thanks to the launch of the proprietary streaming service LAVA designed for Smart TV, mobile phones and tablets.

At the initial stage, the streaming service will offer the company’s most popular content with the further extension to the whole library, which accounts for over 7.5 thousand hours of ready-made content. Most of the projects will be available both dubbed and subtitled in 6-8 languages including English, Spanish, French, Portuguese, and others. At the second stage, the company will offer cooperation opportunities to all its partners whose content is already successfully aggregated by the company’s multi-channel network on YouTube and protected against pirates by ContentScan, a service working with the use of artificial intelligence technology.      

LAVA will rely on a combined business model. Content will be publicly available via the advertising and subscription models with the latter providing access to all projects presented on the platform with no ads.

 
Vlad Riashyn, President of Star Media Group:

“Launching our own streaming service LAVA, we are not planning to compete with global platforms and local streaming services that entered the market long ago. On the contrary, we want to cooperate. Our target audience are descendants from the former Soviet Union, members of their families and friends living all over the world. Key markets are North and South America, Western and Eastern Europe, Israel and a part of Asia. We have reached out to some part of the Russian-speaking audience with YouTube and want to increase the segment consistently with the additional service. New original projects will enter the scene soon, including the ones we are planning to co-produce with other partners with possible division of territories. By the way, LAVA is one of the few words that has the same meaning in the majority of languages.”

Stephen Hodge, Chairman and Co-CEO of OTTera:

“Star Media is actively strengthening its presence in the international market working with many well-known foreign companies. We are glad to collaborate with such an ambitious company. Together, we will be working on drawing attention to their multi-language content from the side of new audiences worldwide thanks to the universal and simple app available in any place of the world. Seeing how successful our partners are in the field of paid channels, promotion of content on YouTube and Amazon Prime Video, we believe that Star Media will manage to become a powerful player in the OTT industry.”     

Maria Grechishnikova, CEO of  Star Media Group:

“Star Media is constantly expanding monetization opportunities for its main asset – content. Development of our own streaming service LAVA is an ambitious and unbelievably promising business area. Seeing the interest in the Russian-language content outside the CIS, we stake on the foreign market where the Russian-speaking audience, by various estimates, accounts for around 35 million people, and taking into account their family members and friends, this figure can be freely doubled. Seeing the success of our historical and other projects on the leading foreign VOD platforms and YouTube, we understand that other audiences are also interested in our products. I believe that the partnership with OTTera will allow making our new business successful.”            

The service will allow watching films and TV series on all possible devices. To reach a bigger number of consumers, content will be available in several languages, subtitled or dubbed. And all of it will be possible thanks to one app — LAVA.

New streaming service LAVA will be available to users in autumn of 2021.

About Star Media

Star Media is a producer, distributor and owner of copyright to TV series and film content. The company aims to develop co-production with international partners and to create projects targeted at a wide audience. Star Media successfully develops its own television and Internet broadcasting, collaborates with leading TV channels and streaming services. Being the largest aggregator in the CIS countries, the company has a well-established presence on YouTube. In December of 2020, the company launched ContentScan service intended to fight against piracy. In 2021, production of AR content has been set up.

About OTTera

OTTera provides a white label service, which allows launching high-quality and affordable streaming services in a short period of time. Located in Los Angeles, OTTera manages over 55 OTT services and 80 channels with the audience of more than 100 million users throughout the world.

OTTera’s white label solution offers companies the latest OTT technologies with wide opportunities to enter the market. For more than 10 years, OTTera has been maintaining strong partnership relations with the largest global vendors including Samsung, Vizio, Sony and Hisense.

OTTera’s white label solution is a fully customizable scalable OTT service with a possibility of distribution on all main platforms including iOS, tvOS, Android, AndroidTV, Roku, HTML5, Chromecast and Web. OTTera conducts distribution via services of traditional cable and satellite operators, as well as via paid TV streaming services (Samsung, LG, Sling, Xumo, Pluto, etc.). OTTera provides opportunities for monetization including subscription (SVOD, TVOD), advertising monetization via its own AdNet+ service.   

 

 

 

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